Why Running Google PPC Boosts Your Local Service Ads Performance – And What We’ve Learned From Our Clients
All Dry Service of Cleveland’s Google LSA displaying at the Top 2 on Google.
At Legacy Digital Marketing, we manage Google Local Service Ads (LSAs) and Pay-Per-Click (PPC) campaigns for home service companies across the country. Over time, we've seen a pattern emerge—when PPC campaigns are running alongside LSAs, lead volume significantly increases. When PPC is paused, LSA calls often drop off dramatically.
We’ve confirmed this across several clients, including CPS Construction, All Dry Services of Cleveland, and other home service pros. Even when their LSAs technically still “showed” in search results, the call volume slowed to a trickle the moment their PPC was paused. Once we reactivated their search ads, LSA calls picked up immediately—sometimes within hours.
So what’s going on?
1. Double Visibility = More Trust and Clicks
When a business shows up twice on a search results page—once in LSAs and once in traditional PPC ads—it builds instant credibility. Users subconsciously assume the company is legitimate, active, and worth contacting. This higher trust factor often leads to more clicks and calls, especially from the LSA listing.
2. Google Rewards Active Advertisers
While Google hasn’t publicly stated that PPC spend boosts LSA rankings, we believe there’s algorithmic preference given to businesses that are actively investing in Google’s ad ecosystem. By running PPC, you're signaling to Google that you're serious about acquiring leads, and they may reward you with better visibility in LSAs.
3. PPC Engagement Keeps Your Business "Warm"
Engagement data—like clicks to your site, phone calls, or users searching for your brand—feeds into how Google evaluates your presence. Pausing PPC lowers your overall search engagement, which may impact how competitive your LSAs are in real-time auctions.
4. “Showing” Isn’t the Same as Ranking First
Many clients see their LSAs are “live,” but if you’re not ranking in the top 1–2 spots, you’re invisible to most users. PPC campaigns can help push your name up by increasing brand familiarity and interaction across other ad formats.
What You Can Do
If you’ve noticed your LSAs struggling to bring in consistent leads, especially after pausing PPC, here’s what we recommend:
Keep your PPC campaigns active, even with a smaller budget, to support your LSA visibility.
Monitor your LSA ranking position—not just impressions.
Maintain fast call responses and consistently request reviews to stay competitive.
We’ve Seen It Work Again and Again
For clients like All Dry Services of Cleveland, we saw LSA leads nearly triple after relaunching PPC. The same happened with CPS Construction, where LSAs were flatlined until we flipped the switch back on for their Google Ads.
At Legacy Digital Marketing, we’re not just running ads—we’re watching patterns, testing strategies, and delivering real results for local service companies.
Want to improve your LSA performance or need help integrating PPC more effectively? Let’s talk.